About Us

An Excellent Choice

Interior Choice is a family-owned and family-run local business with a 5 *reputation that is growing daily. We have become a five star rated Best of Lichfield approved supplier. If you’re looking for new soft furnishings, we could be the right choice for you.

With more than 35 years of soft furnishings experience and two-and-a-half years of running a family business, opening Lichfield largest showroom was a natural next step for Interior Choice.

The first-floor showroom above Sure Storage in Eastern Avenue, Lichfield stocks all the leading fabric and blind brands, as well as offering a design and fit service if required.

Customers can choose from more than 24,000 options across curtains, blinds, shutters and wallpapers. Paints with tracks, poles, awning, and automated blinds are also available. Interior Choice aims to have the largest selection in the area and can compete with internet prices. Key brands include Sanderson, Harlequin, William Morris, Designer Guild, Prestigious Textiles, ILiv, Bill Beaumont, Curtain Express, Voyage, Villa Nova, Romo, James Hare, Kai, Ashley wilde, Laura Ashley, Little Greene, Swaffer, Clark & Clark, Luxaflex (inspirational dealer), Silent Gliss and ILiv Contract collections and so much more.

All budgets are catered for. From entry-level express curtains and roman blinds to our bespoke hand-sewn products.

A FAMILY-OWNED INTERIORS BUSINESS HAS OPENED LICHFIELD’S LARGEST SELECTION OF CURTAINS AND BLINDS SHOWROOM, AND IT’S ALREADY PROVING TO BE A POPULAR CHOICE (City Life Magazine)

Come and Visit Us!

Come and visit our large spacious showroom! (by appointment only). There is a no-obligation booking appointment system in place. When you arrive, you can park free of charge and will have exclusive use of the showroom for up to two hours. We aim for a personal service so you can spend time to enjoy our showroom. During the friendly and personal consultation, you will get to see lots of samples and will have all of the options explained to you so that you can choose the right option for your family and your home.

 

Late night appointments are available to fit in around busy work and life schedules.

 

Can’t make it to us? We’ll arrange a home visit, which means that you can browse the collections with peace of mind and enjoy a completely cup of tea or coffee.

Everything comes with a two-year warranty, subject to fair usage rules, with a five year warranty on certain Luxaflex lines and Silent Gliss. We are an accredited member of The British Blinds and Shutter Association, so all blinds are fitted with child safety devices as standard.

Just moved into a new home or need home furnishing asap? We can offer a pre-move in measurement service to speed up delivery. Offering express service means that some blinds and curtains can be delivered and fitted within 10 -14 days (subject to availability).

Looking for blinds or curtains for a commercial premises? Interior Choice even has ranges designed specifically with your needs in mind which carry commercial grade specification.

  • Family owned – with over 35 years of experience

  • Best Of Lichfield 5* Rated

  • 2 Year Guarantee

  • Expert Fittings – saving you time and money

  • Over 24,000 options available in our Lichfield Showroom

  • Showroom exclusively yours during your visit

  • Samples available for loan (small deposit applies) and full selection of wallpaper and paint charts